You Don’t Need a Custom Website: A Simpler Way for Wellness Practitioners to Get Online

You may think that the only way to have a phenomenal, professional, and beautifully effective website is to hire an expensive designer. We have news for you. There is another way, and it is faster, easier, and wayyyy more affordable.

The answer? Templates. 

It is very overwhelming and confusing to build your own website from scratch, or even using a template from your chosen platform. The problem with the latter is they aren’t made specifically for your niche. Every industry has different needs. Whether it is a real estate agent needing the right amount of space for beautiful photos, or a therapist needing the right layout to quietly build trust with her audience, you will do better with a template made specifically for your unique needs.

At House of Poppy Creative, we design websites specially for women in wellness and healing professions. This includes but not limited to therapists, coaches, energy healers, yoga teachers, functional medicine doctors, or anyone with a heart-led business that resonates with our work.

The Pressure to Go Custom

There are so many websites out there for every single industry and the need to compete and be better than the rest is real. And sitting down at your computer to try tackling your own website can feel incredibly daunting. You think, “oh I’ll just slap some big text at the top and a pretty picture next to it, write some info about myself, can’t be that hard”. Then you realize…it is. A great website needs to have flow and cohesion. It needs to effortlessly guide its users down the page with clarity and ease, all while looking well-designed. Even when people do not necessarily understand design or know why something is not designed well, they can feel it. Trust us.

The good news, especially for wellness professionals, is that wanting something calm and aligned doesn’t mean you need something complex. You just need structure, strategy, and an eye for aesthetics. That is where our Squarespace templates come in.

The Hidden Costs of Custom Websites (for heart-led businesses)

With long timelines, a ton of unforeseen client homework (that’s for you), and decision fatigue, custom websites can end up being a headache. Did we mention the price tag? Many designers are charging upwards of $5k and way beyond (which they have every right to as talented professionals). And we also know that there is absolutely a time and place for these custom projects. Businesses that have been around a while and really need to step up their strategy, may need things that most templates cannot provide. But for the other sector of the population, it just may not be entirely necessary.

Note: no shaming here, though. If you have the budget and want to go all out, please go for it! With the right designer, it can be a great and rewarding experience!

What Actually Matters for a Wellness Website

So what makes our Squarespace templates a great option for you?

First, they are tailored to the wellness industry. If you are currently a wellness professional, you understand not only how important, but truly vital, trust is. When people are working with you, they are trusting you with one of the most important aspects of their lives - their physical and emotional/mental health.

Secondly, the layouts of our templates are strategically designed to create that flow of trust. There is a reason the sections are in the order they appear. While you have the ability to switch that around based on your needs, just know that everything here is created intentionally, so you don’t have to do any figuring-it-out.

Next, we have provided clear next steps for visitors throughout each template. These are called CTA’s or calls-to-action that gently suggest the next step they could take in their journey.

Our templates also come complete with services pages, which are the star of the show if you have valuable offers for your audience. You have the option to list all of your services on one page, or give each service its own dedicated page. Either way, it’s an opportunity to let people go deeper into why your services matter and who they can help, all intentionally designed to give the most information possible without the overwhelm.

Finally, with your purchase of one of our templates you will receive PDF guides for help with Squarespace basics, a Squarespace video series, Canva guide, and more.

Still Want an Even More Custom Feel?

Here at House of Poppy, we offer two template services, Rooted and Bloom. Rooted is for those that want everything “plugged in” for them. The copy, images, fonts, and colors are placed by us, leaving you with nothing left to do but connect your domain. Bloom is all of that, plus the option for additional pages, and branding help if needed.

Check out our Squarespace Template Shop and let us know if you have any questions :)